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Lovability (company)
Lovability Inc. is a company that designs, manufactures, and markets condoms. Based in New York City and founded by Tiffany Gaines, the company has the stated mission "to empower women to take responsibility for their sexual health." The company's primary products are male condoms approved by the U.S. Food and Drug Administration (FDA) that are packaged in small tins designed to blend in with cosmetics and other items a woman might carry in her purse.
== History ==
Lovability was founded in New York City by the mother-daughter team of Pam and Tiffany Gaines. Tiffany Gaines, a 2012 NYU graduate with a degree in Social Entrepreneurship, is the company's president and CEO. Gaines was also a graduate student in the Design for Social Innovation program at the School of Visual Arts. Prior to starting Lovability, Gaines was a Corporate Innovations Consultant for Hyatt Hotels.〔 Her mother Pam has thirty years experience as an entrepreneur.
Gaines credits inspiration for the company and its product as a result of a personal experience. She explained that was purchasing tampons at a convenience store in front of a group of men and that the tampons were located high on a shelf behind the register, next to the condoms, and the clerk had to retrieve an "orange-picking" claw to get them.〔 This led to the idea to change the perception of condoms as a male oriented product and to destigmatize their purchase and carrying by women.〔 The result of this idea was condoms in gold wrappers that come small tins that are more aesthetically appealing than traditional condoms and ideally less awkward for women to carry. The tins are designed to blending in with other women's products, such as cosmetics.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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